The campaign, signed by Talent, invites the public to have moments of self-care and connection with their body in a real context
Monange presented its new positioning to the market, “Esse Momento Meu”, which aims to encourage women to have moments of self-care and connection with their body in a real context, according to their routine and time availability.
The campaign, signed by Talent and produced by Paranoid, stars influencer Camilla de Lucas and shows women of different styles and ages representing what, for them, is taking a break for self-care and well-being, be it 15 minutes, 1 hour or even a weekend.
“Our idea is to draw women’s attention to self-care, but without imposing a new assignment or commitment on their agenda, as they already have a routine with infinite responsibilities, facing multiple roles on a daily basis. With this new positioning, Monange reinforces how much she wants to be is a woman’s ally in her moment of self-care, but when possible and within each woman’s reality”, says Regiane Bueno, VP of Marketing Consumo Brasil & Latam.
The film will be released on Sunday (22) and will be broadcast during the break of the Fantstico program, on TV Globo. The content will also be revealed in the videocast “Bom dia, Obvious”, produced by Marcela Ceribelli, CEO and Creative Director of Obvious, and will feature the participation of communicator and psychoanalyst Manuela Xavier and doctor and communicator, Cidinha Ikegiri.
On Monday (23), the campaign will feature an action on the “Encontro” program, which will feature Patricia Poeta and Valria Almeida on Monday (23). In November, the brand also participates in the “Mais Voc” program with Ana Maria Braga.
Furthermore, the action will also have Out-Of-Home actions and radio activations and, for five Sundays, starting on November 5th, the brand will be on Avenida Paulista, distributing gifts and “quick massages”, with an Instagrammable and photo booth, all to reinforce the “This moment of mine” positioning.
