The campaign for the third edition of Security Week has the motto “Guardies of Security”
The 3rd edition of Security Week will take place between the 23rd and 29th of October and, this year, it brought together some companies from segments such as marketplane, fraud prevention and transactional in Brazil such as AllowMe, icarros Ita, OLX, Unico, Who and Zoop to warn about the main scams that occur when buying and selling consumer goods and cars.
With the hashtag #JuntosPelaSegurana, this edition’s motto is “Guardies of Security” and, during the campaign, the websites, apps and social networks of participating companies will provide educational content and practical examples that teach in a didactic way how to identify and protect themselves from a possible coup.
The action also reinforces that in addition to technology solutions to prevent fraud in cyberspace, digital education is fundamental for the actions of security guardians to be effective and highlights safe attitudes so that people do not “fall for scammers”, as well as tips for negotiating and purchasing online safely.
This year’s campaign will focus on fraud in consumer goods transactions and was developed by the Marketing teams of the participating companies, considering the visual identities and elements that represent each one.
The project includes educational content to be posted on the companies’ social networks during the week and a landing page with additional information about internet safety.
