The brand will be present on the feet of the presenters, in addition to campaign inserts and branded content
Havaianas announced that it will be a sponsor of CazTV in the broadcast of the Pan American Games, which will be held between October 20th and November 5th this year, in Chile.
The CazTV team will broadcast the competition from a studio with reporters on site, where everyone will be wearing Havaianas sandals.
The brand’s presence in the broadcast will be marked by insertions of the campaign film “S Havaianas Havaianas” throughout the coverage, in addition to two stories in branded content formats. Furthermore, Havaianas will also have a prominent place at the CazTV opening ceremony.
“We are very excited to combine the authenticity and comfort of Havaianas with the passion and energy of the Pan American Games. Since 2020, we have been the official slippers for athletes, in partnership with the Brazilian Paralympic Committee (CPB). Together, we are ready to provide an experience unforgettable for all the athletes, the team and CazTV viewers”, said Mariana Rhormens, Marketing Director at Havaianas Latam.
The brand will also bring two names from national sports to share their stories, such as Serginho, Pan-American medalist in volleyball, and Lais Souza, a standout in gymnastics. They will be the protagonists of two mini-documentaries.
