The brand will carry out branded actions at the Interlagos racetrack, such as a Ferris wheel, Instagrammable spaces, among others
Between the 3rd and 5th of November, Formula 1 arrives at the Interlagos racetrack, in So Paulo, for one of the last races of the 2023 season. Founding part of the So Paulo GP in the category, Porto will have a series of actions, among which is a 36 meter high Ferris wheel.
Furthermore, the brand will have an exclusive grandstand on the opposite straight of the racetrack, which is expected to receive more than 4 thousand people during the competition days.
The Porto brand can be seen throughout the stands and on items such as collectible cups, distributed to everyone present. and an exclusive cap with the signatures of squad of drivers who are sponsored by the brand: Fernando Barrichello, who races for Brazilian F4 and Spanish F4, Eduardo Barrichello and Rubens Barrichello, Stock Car drivers, Aurlia Nobels, who competes in Italian Formula 4 and Felipe Drugovich, reserve driver for Aston Martin.
We will be present at the SP GP for the second consecutive edition. After our debut in 2022, we look forward to providing our audiences with a variety of attractions and amenities, as well as expanding our reach. awareness of the brand as a whole, said Luiz Arruda, commercial VP, marketing, customers and data.
The pieces also celebrate the exclusivity of access for those who use Porto Bank cards through the tagline Only the Porto Bank Card gives you access to an exclusive stand with all Porto care.
The company’s new communication platform also permeates the specific creations for the GP, in arts accompanied by narratives, such as In each lap of the GP, all care Porto. In addition to the exhibition at the Interlagos race track itself, the creations can be seen in various external locations through OOH media, train stickers, street clocks and digital media.
