Who had the opportunity to attend Brazil Game Show 2023, the largest electronic games fair in Latin America, held between October 11th and 15th in So Paulo (SP), took over one of the most popular spaces at the event: the Samsung Game Arena. The 1 thousand m stand Samsung was one of the main stages of the fair, with a complete program of activities, Live Shops and special launches, in addition to the long-awaited streams e meet & greets with the biggest influencers and experts in the universe gamer. All this amidst a lot of gameplay available at various stations throughout the space!
Our aim was to offer the most complete experience possible to gamers in our Arena, which generated incredible results, as the Samsung stand became a reference point and an unmissable space for everyone who wanted to make the most of BGS. From the first hour until the official closing of the event, our program attracted and moved the public thanks to hyper-specialized content curation, in addition to official announcements of new products, which promise to position Samsung even more as a protagonist in the Brazilian electronic games market. , says Thiago Csar, Marketing Director in the Consumer Electronics division of Samsung Brazil.
The brand took advantage of BGS 2023 as a stage for major announcements and news. Among the highlights, the start of sales of The Freestyle 2nd Gen. in Brazil was announced, which brings a revolutionary feature: the Samsung Gaming Hub, service of streaming gaming platform that allows users to access thousands of titles directly in the cloud, without the need for a console.
PC game lovers also had reason to celebrate. The renowned Odyssey monitor line has expanded, with the launch of the 57-inch Neo G9 and Odyssey Ark 2nd Gen models.
The presence of squads Odyssey, Neo QLED Gaming TV and LOUD, one of the largest Brazilian electronic sports and content organizations, with whom Samsung has just closed a partnership, generated several activities and interactions with the public. Visitors had the opportunity to experience all the dedicated gaming features on the brand’s devices, such as the Crystal UHD 4K Smart TVs, the 2023 Samsung OLED 4K S90C and the smartphone Galaxy S23 Ultra, exposed on site.
The demonstrations and interactive spaces highlighted the differences between the Neo QLED Gaming TV QN90C, OLED S90C and Crystal UHD CU8000, with the Samsung Gaming Hub installed natively, and other monitors in the Odyssey family, such as the G30, G32, G40, G5, G6, OLED G8 and OLED G9. The Arena also provided the public with the opportunity to test games popular with the Galaxy S23 Ultra, which features a 6.8-inch screen, as well as powerful battery and performance for long games, and with the Galaxy Z Fold5, which offers new ways of interacting with cell phones thanks to its iconic foldable format.
On site, the public can still test the latest tablets e notebooks of the line Galaxy, including the Galaxy Tab S9 Ultra, which is IP68 certified for water and dust resistance, making the device ideal for playing outdoors. J notebooks Galaxy Book3 Ultra and Galaxy Book3 360 offered demonstrations of productivity, mobility and connectivity, in addition to exceptional visual quality thanks to screens with AMOLED technology.
Additionally, Samsung took the opportunity to reveal some new features in its SSD product line, including the launch of the NVMe 980 SSD, designed for gamers who seek to improve their PCs, desktops and consoles with improved speed and storage capacity. The brand continues to inspire the world and shape the future with innovative technologies, redefining the world of TVs, smartphones, tabletsnetworking systems, memory, semiconductors and LED.
* Cover photo: Disclosure/Samsung
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