Nissan promotes statement for pickup truck lovers

The piece, created by Lew’Lara\TBWA, was made to announce that the brand’s Frontier pickup truck will have a six-year warranty

Nissan presented its new campaign to the market in a way already known to lovers of the automotive world, the statement said.

The piece, created by Lew’Lara\TBWA, interrupted consumers’ journeys to announce that the 2024 Nissan Frontier will now have a six-year warranty and invite them to exchange their pickup trucks for the brand’s.

Communication will rely on mass media, with films on open TV, digital media, as well as OOH and content on social networks.