O Burger King, in partnership with Universal Products & Experiences, is promoting a unique and exciting experience for its customers! In celebration of the franchise’s 30th anniversary Jurassic Parkthe brand’s restaurants located on Avenidas Paulista and Ragueb Chohfi were themed to bring the film’s universe directly to So Paulo (SP).
The restaurant on Avenida Brigadeiro Lus Antnio and Avenida Paulista, which is located at number 633, received a complete redesign of its facade and interior with the Jurassic Park theme, transporting visitors to a Jurassic adventure while enjoying delicious sandwiches from BK , including campaign-exclusive combos.
The themed store, created by the agency DM9, offers a unique visit from the entrance, with carefully designed details and design elements reminiscent of the dinosaur era: warning signs, screens simulating broken glass, 3D dinosaurs, giant-sized footprints, ambient dinosaur sound and much more. Furthermore, another surprise awaits anyone who goes to the restaurant: some tables will have sensors that will vibrate occasionally, whenever a dinosaur is nearby. So watch your movements! The visit is an immersive experience in the film’s universe, which is a source of entertainment for several generations.
BK Drive, located on Avenida Ragueb Chohfi, at number 2142, has a life-size 3D T.Rex. Other dinosaurs are also present in the unit’s decoration, and one of them may be watching you very closely.
Complete legal experience
The surprises don’t stop there. Burger King also joined forces with Jurassic Park Burger Restaurant, the only official Universal Products & Experiences restaurant in Brazil, located in Golden Square Shopping, in São Bernardo do Campo (SP). In addition to a menu full of themed delicacies, the place offers a unique experience, with different scenarios recreating the most iconic scenes from the film.
To gain access to this immersive and sensorial experience at Jurassic Park Burger Restaurant, customers must complete the route shown on their passport, which can be picked up at one of the BKs participating in the campaign (Avenida Paulista and Avenida Ragueb Chohfi). When purchasing a combo, the passport is stamped, and on the third and final stage of the route, at the Jurassic Park Burger Restaurant, when purchasing the new T.Rex burger, customers will be awarded a credential for the on-site experience.
Universal Products & Experiences also called on partners and licensees in Brazil to create a series of celebrations for the thirtieth anniversary of the classic dinosaur park adventure, with immersive experiences, themed locations and exclusive products. The adventure continues at Shopping Iguatemi Esplanada, in the city of Sorocaba (SP). In partnership with the Universal and licensee 2a1, the venue prepared a free and interactive experience to celebrate the film’s anniversary, available until next Wednesday (25).
Dinosaur fans can also enjoy a range of products and items inspired by Jurassic Park and the franchise Jurassic World, which includes clothing, accessories, toys and personal hygiene products. They can all be found on the page dedicated to the topic, in Amazon. Anymous has just launched a complete line for pets, while Joy Cosmetics has focused on bath time and launched shampoo, conditioner and liquid soap. There is also a complete line of footwear with The hamletsclothing and accessories with Riachuelo, C&A, Renner and Emprio Alex, home items with Plastil, all backpack pieces with Sestini. Best toy manufacturers to bring different proposals according to the target, Mattel, LEGOPupee and Mimo make children’s dreams come true, while Iron Studios brings collectible figures for adults.
Additionally, the Jurassic World and Jurassic World Kids channels are not YouTubeboth in Portuguese, will have new monthly content for fans of all ages, including a behind-the-scenes video with the film’s original cast and crew.
New combos and special sandwiches
Is this where you asked for something new on the menu? Because there is! The Burger King chain brings special sandwiches and combos to celebrate 30 years of the Jurassic Park franchise. Unlike previous releases, the Jurassic Park universe at BK will have two combo options, with products specially developed to satisfy everyone’s Jurassic hunger.
Combo 1 features the BKSSAURO Burger, a sandwich made for those hungry for dinosaurs, with fluffy sesame seed bread, a juicy beef burger grilled over the fire like a barbecue, a slice of flavored melted cheese cheddar, the exclusive grilled green sauce, combined with crispy potato chips, fresh lettuce, store-cut tomatoes and BK’s mayonnaise. The combo also includes very dry medium fries and free refills. All of this is packed in a paper replica box of the famous car from the film.
In Combo 2, the highlight is the Dinosaur Egg + Dino Chicken, which contains tasty pieces of breaded chicken in the shape of dinosaurs and footprints, as well as small fries as an accompaniment, also with free refills. In both options, customers can enhance their order with the Dilo Sundae, an irresistible sundae with vanilla flavored dough, green apple flavored syrup and a delicious cookie made from biju cones decorated with the Jurassic Park logo.
The beginning of an epic journey
Released in 1993, Jurassic Park grossed more than US$900 million worldwide, winning the hearts of the public and critics. Based on the novel of the same name by Michael Crichton, the film transported audiences to the isolated Isla de Nublar, where visionary Dr. John Hammond brought dinosaurs back to life through genetic engineering. It was an unparalleled cinematic adventure that marked a spectacular fusion between science and imagination.
Jurassic Park also revolutionized special effects, bringing dinosaurs to life in a realistic and exciting way for the first time in cinema history, thanks to the team at Industrial Light & Magic. This technological advance promoted a turning point in entertainment, opening doors for future productions that sought to overcome creative barriers.
Over the past 30 years, Jurassic Park has grown into a successful franchise with five subsequent films, video games, toys, theme park attractions, and a lasting impact on pop culture. The Jurassic Park brand continues to fascinate generations, exploring ethical and scientific questions related to dinosaur cloning, while immersing us in a prehistoric world fraught with danger.
* Cover photo: Disclosure/Burger King
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