Campaign will also give gifts to platform customers
Enjoei and positiv.a teamed up in an awareness campaign about care for greater durability of consumer items, such as clothes, footwear and bags. In addition to the tips, the brands will also gift the platform’s first 300 customers who make purchases from R$180 in the Enjoei Pro category with an ad positiv.a zero-plastic washing machine.
“Sustainability has always been in Enjoei’s DNA – we believe that a piece of clothing, a decoration item or an accessory that no longer makes sense for one person, can make sense for another and, thus, gain more usage time. Our bet that the circular economy is the means of sustainable consumption that will establish itself in the market and we have joined forces with partners who also share this vision”, comments Beta Balbi, brand manager at Enjoei.
For Marcella Zambardino, co-founder and director of impact at positiv.a, it is increasingly important to promote care for clothing items to ensure greater durability and circularity of the pieces, since the fashion industry is one of the most polluting in the world. “As an ecological brand, we want to promote a positive impact on all fronts and join forces with other companies that wish to engage consumers in conscious consumption. That is why the union with a collaborative consumption brand focused on extending the useful life of clothing items makes perfect sense for us. Together, we want to propagate the circular economy”, he reinforces.
