O International Festival The Eye of Iberoamerica, which will celebrate its 26th edition on the 14th, 15th and 16th of November in Buenos Aires, Argentina, has just revealed the names of the jurors responsible for evaluating the ideas participating in the 2023 awards. On the list, there are 44 market professionals Brazilian communications industry, who will judge 19 of the festival’s 21 categories. Furthermore, four Brazilians were selected as jury presidents.
From now on, the announced jurors, led by the jury presidents of each category, begin the first stage of voting to recognize the Best Ideas of El Ojo 2023.
In this first moment, the groups of judges for each festival competition, made up of prominent professionals from across the Ibero-American region, will analyze, select and elect the finalists online, and then the Gold, Silver and Bronze winners. , says the president of El Ojo, Santiago Keller Sarmiento.
He says that, in the second phase, the presidents of all the awards will meet in person in Buenos Aires, where they will choose the winning works of the Gran Ojos in each category of the festival.
This is a format that values the different views of these experts in a diverse and comprehensive way, adds Santiago.
Below are the names of all the Brazilian jurors and jury presidents chosen to define the winners of the 26th Festival Internacional El Ojo de Iberoamérica. Come and meet them:
The Media Eye
President: Marcia Esteves, CEO of Lew’Lara\TBWA
Jurors: Anderson Santos, founder and CCO of bebot Digital; Alexandre Vilela, Creative VP at BETC/Havas; Rodrigo Tortima, ECD of Lew’Lara\TBWA.
El Ojo Via Pblica
President: Marco Giannelli (Pernil), CCO from AlmapBBDO
Jurors: Felipe Ribeiro, CCO of Wieden+Kennedy; Heloisa Goldman,Media and Performance EVP of Leo Burnett Tailor Made; Indra Sestini, head of Content at Ogilvy.
El Ojo Sade & Pharma
Jurors: Carlo Fonseca, Partner & CCO de Dark Kitchen Creatives; Laura Florence, ECD da HAVAS Health & You; Roberta Raduan, Managing Director Latam da Klick Health.
The Eye Creative Commerce
Jurors: Matheus Gdikian, partner and COO of Zahg Marketing Digital, and Bruno Lunardon, CEO of SoWhat.
El Ojo Innovation & Creative Data
President: Marina Pires, senior vice president and administrative director of Media.Monks
Jurors: Felipe Barros Andrade, CCO at Cheil Brasil Latam.
El Ojo Audio and Sound Product
Jurors: Diego Guimares, Production Director at S de Samba; James Feeler, Founder & Music Creative Director of Jamute Audio; Filipe Resende, Founder & Creative Director of CANJA audio; Renata Antunes, ECD & Partner at 11:11 The Challenger Company.
El Ojo Audiovisual Product
Jurors: Aline Lata, Scene director at MyMama Entertainment; Karin Nantes, partner and executive producer at Untitled; Bia Flecha, Scene director at Circo Films; Felipe Mansur, partner and director of Alice Films; Rafa Damy, director of Cena da Santeria; Renato Devitte Chabuh, partner & executive director of Corazon Filmes; Vellas, director of Saigon Scene.
The Eye Film and The Third Eye
Jurors: Laura Esteves, Creative VP at DM9; Rafael Urenha, CCO of GALERIA; Renato Simes, CCO & Partner at The Juju.
El Ojo Gráfica & Produo Grfica
Jurors:Pedro Portugal, creative director of Kindle; Gustavo Victorino, ECD at Africa Creative.
The Digital and Social Eye
Jurors: Alessandra Mucillo, ECD of Mutato; Joo Passarinho Netto, VP of Creative Strategy at Jotacom; Sergio Mugnaini, CCO of Ogilvy Brazil.
The Direct Eye
Jurors: Gabriela Rodrigues, VP of Impact at Soko; Marcelo Bruzzesi, Creative VP at BETC Havas.
The Eye Brand Experience and Ativao
Jurors: Fabio Astolpho, ECD of Publicis Brasil; Filipe Matiazi, director of Agência Mirum.
The Counted Eye
Jurors: Juliana Leite, VP of Special Projects & Content at Africa Creative; Roberta Beta Harada, ECD and Wunderman Thompson Brazil.
The Eye Design
Jurors: Caio Del Manto, Co-Founder of Euphoria Creative; Luis Bartolomei, CEO & Head of Design at CBA B+G.
The Eye Esportes
Jurors: Alessandra Lel Pereira, Creative Director at WMcCann; Luis Constantino, CCO Latam at OLIVER.
The Sustentvel Eye
Jurors: Renata Leo, ECD at DAVID So Paulo; Sumara Osrio, CSO at VMLY&R.
El Ojo Effectiveness & Creative Business Transformation
Jurors: Thiago Sequeira Rapp, Comms and Brand Build Director for International at Kraft Heinz.
Best Latin Idea for the World
Juries: Laura Esteves, VP Criativa da DM9; Laura Florence, ECD of HAVAS Health & You; Gustavo Victorino, ECD of Africa Creative.
The El Ojo PR and El Ojo Rdio & audio categories do not have Brazilians on the list of judges, while the El Ojo Sade & Pharma category has Bernardo Romero, Maker at Klick Health, as president of the jury. The professional is Brazilian, but represents his acting agency which is based in Toronto, Canada.
*Cape photo: Divulgao/El Ojo
Follow Adnews on Instagram,LinkedIneThreads. #WhereTransformationHappens
