Mark average lap for publicize the new formula for the Zero Salt line
Knorr returns to the media with the launch of the “Taste before you judge” campaign, with the focus on publicizing the new formula for the Knorr Zero Salt line. With a motto that invites consumers to get rid of their judgments and prejudices about ready-made seasonings, the The idea is to reinforce Knorr’s commitment to offering more balanced and practical options.
“We live in the midst of many pre-judgments, so we want to encourage consumers to try the product before judging and see how it combines flavor, efficiency and practicality, without adding salt”, highlights Carolina Riotto, head of marketing at nutrition Brazil from Unilever.
The multiplatform campaign, developed by Mediabrands – MullenLowe, was designed especially for the digital environment, focused on videos for Facebook, Instagram, Tik Tok and YouTube, in addition to merchandise actions for TV. With eight advertising films, the brand uses tools such as stop motion to illustrate all the foods that are part of the list of ingredients in the new formula.
“Many things come to people’s minds when it comes to the category of ready-made broths and seasonings. The Zero Salt line is enough to break some of these concepts. In an age where everything is judged all the time, we invite consumers to pay attention and try the product before drawing your conclusions”, comments Kiko Borger, creative director at Mediabrands – MullenLowe.
“We are expanding in the country, entering new categories, consumption occasions and points of contact with shoppers when purchasing, with innovation and new technologies for the public”, states Carolina.
