Su, from Supergasbras arrives to modernize and bring a new communication front for the brand, much closer to the public
Supergasbras, a company belonging to the SHV Energy group, a world leader in the distribution of LPG, has just announced the launch of its virtual character: Su, from Supergasbras.
According to the company’s president, Jlio Cardoso, Su will not be a virtual attendant, but a spokesperson for good news. In a humanized way, Su will be another relationship agent with our consumers, partners and employees and a reinforcement to disseminate the company’s brand values, such as safety, sustainability, efficiency, innovation, partnership and care, he highlights.
More than personifying the brand, the avatar arrives to modernize and bring a new front of communication to Supergasbras, much closer to consumers.
Su was born with the purpose of giving visibility and brand recognition, in a humanized and modern way, to make our communication even closer to our customers, partners and employees. It represents Supergasbras and carries the personality and values of our brand, explains Rodrigo Moreira, CX director at Supergasbras. As a brand asset, Su is a dynamic construction and may incorporate new functions in the future. She is Supergasbras, with an even closer and easier to identify voice, completes.
Like Su, from Supergasbras?
Using artificial intelligence, Vitrio, Supergasbras’ digital agency, combined the values that guide the company with an analysis of the current moment and the objectives that the company aims for in the future and arrived at a character that reflects and generates identification with the brand . This process had as its central point the modernization of communication and proximity to the public. This is how Su was born.
Female, Brazilian, 45 years old, with an entrepreneurial spirit, Su is independent, recognized and approachable. confident, creative, reliable, technological and modern. A present friend, anadigi, that is, she has analogue and digital functions, loves cooking, entertaining friends, is always up to date and participated in the transition from analogue to digital.
Empathetic, he always seeks to understand people and put himself in their shoes before passing any judgment. cheerful, practical, challenging and observant.
Technology
One of the main challenges in developing a 3D virtual character is to apply life and movement. To resolve this issue in the construction of Su, multimedia producer Mode Creative used Xsens technology, widely used in films, games and high-performance sports medicine. This technology consists of a suit that captures a person’s movements, which are then transmitted to the 3D character.
In addition to speeding up the entire animation process, using Xsens provides more organic and smooth movements for the character.