Do you usually present the crush for friends and family approve before making the relationship official? If so, know that you can do this directly through Tinder very soon. Through a new feature called Tinder Matchmaker, the dating app will allow users’ friends and family to recommend potential matches through a temporary grant of access (your mom, brother, and best friends weighing in on whether you should drag the screen to the left or right in real time, you didn’t get it wrong).
Tinder claims to make dating a team sport, allowing others to participate in choosing possible matches. In practice, users will be able to grant other people 24-hour access to their accounts, so that they can suggest likes on the website. app (friends and family will not be able to make decisions or send messages for you, only make recommendations). Once the session ends, users will be able to review the profiles recommended by their matchmakers before deciding whether they consider them suitable or not. The feature will first be launched in 15 countries, including the United Kingdom, United States, Australia and Brazil, before going global, which should happen within a few months. Single Brazilians can now celebrate!
Tinder Matchmaker brings your circle of trust to your dating journey and helps you see the possibilities you may be ignoring, from the perspective of those closest to you, says Melissa Hobley, the app’s director of marketing.
However, there are concerns about the privacy of profiles. Experts interviewed by the BBC highlight that confidentiality is important for many dating app users, and with the new feature, up to 15 people can view a profile without having to do so. login on Tinder. On the downside, the app generally has a good data privacy record. The new feature will allow you to unsubscribe from your profile in the Matchmaker experience, end all active Matchmaker sessions, or invite friends to be your Matchmaker through settings.
In 2016, the company stated that it would review its privacy policies after being accused of collecting private data from users without explicit consent. In February this year, the app launched an incognito mode for subscribers, which only shows the profiles of users who they have already liked.
Tinder has been looking to innovate its features, including testing an artificial intelligence tool to select the best profile photos and a $500 invite-only membership tier called Tinder Select, offered to less than 1% of users. . But, Tinder Matchmaker is not new to the market. Dating app Hinge launched a similar feature in 2017, which has since been shut down, and Tinder’s rival dating app, Bumblehas a feature where individual profiles can be shared with friends outside of the app.
And you, are you prepared to test this new functionality?
* With information from BBC and The Guardian
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