The agency will be responsible for the launch campaign and building the brand in the Brazilian market
Purpple announced the acquisition of the Truva account, a product in Cargill’s sweetener category.
The agency will be responsible for the launch campaign and building the brand in the Brazilian market.
“In Brazil, the sweetener category has consolidated and well-known brands, but which have innovated little in recent years. This is a good scenario for us to work with creativity in favor of a truly unique construction. Truva is a strong brand that needs no credentials in other markets and a great opportunity for us to change things here”, said Marcelo Bernardes, CEO of Purple.
The first campaign is already being created by the agency team.
