Symbol of female empowerment h decades, Barbie brought a new way to support, inspire and encourage the unlimited potential of Brazilian girls, in partnership with the SBT. In celebration of the International Month of Girls, in October, the doll launched its first videocastcalled Barbie: You Can Be Anything You Want is presented by the journalist Rafa Brites.
The program premiered last Saturday (21) and will have three episodes in this first season: the second will air on October 28th, and the third on November 4th. The happiest TV in Brazil is shown on the small screen on Saturdays, after the reality culinrio Bake Off Brasilbut those who can’t follow it can watch it on the broadcaster’s official channels on YouTube e Facebook. The first episode is now available, and we brought it in full for you (here at the end of the article).
Each episode of the project will address a topic relevant to Barbie, which will be debated with a super team of women experts in prominent positions in their areas. Among the guests, we have Nathalia Arcurifinance specialist and founder of Me Poupe!, the largest YouTube channel in the personal finance segment worldwide; Lais Souza, former athlete and speaker on the inclusion of PWD people; Maira Gomez, a young Brazilian indigenous influencer who portrays the culture and traditions of her people and her family’s routine, accumulating more than 6.5 million followers on social media; and Roberta Freitas, beauty communicator and influencer known for boosting messages body positive on your social networks.
In addition, NGOs that work to make gender equity, inclusion and diversity a reality for girls across the country will also be present in the discussions, such as the NGO Inspiring Girls (also a long-time partner of Barbie), the NGO Meninas em Campo and the Women’s League for the Oceans.
Barbie’s commitment to empowering girls around the world is a source of inspiration for everyone, especially on the fifth anniversary of the Barbie Dream Gap Project. I feel honored to work for a brand whose mission is to foster the confidence and resilience that girls need to pursue a successful future, faithfully believing that example is the greatest source of inspiration. This one videocast arrives to raise awareness and open doors to a more inclusive future, maintaining our dedication to creating a world that further supports girls’ aspirations, remembering that they can be anything they want. This is the best way to celebrate Barbie’s legacy, comments Tessy Botello, Barbie’s senior marketing manager in Latin America.
Dream Gap!
The arrival of videocast coincides with the fifth anniversary of the Barbie Dream Gap Project, launched in 2018 based on research carried out by the brand, in partnership with New York University. The data revealed that many girls, from the age of 5, develop self-limiting beliefs about being less intelligent and capable than boys. To solve this problem, Barbie is committed to closing the gap in girls’ dreams, emphasizing that the limitations are not in themselves, but often in the world around them.
To further support this mission and help girls around the world, the brand launched a global auction, offering fans the unique opportunity to take home replica Barbie dolls made to look like five of role models inspiring, chosen because they represent significant advances in their areas of activity, which contribute to improving opportunities for girls. One of them Katya Echazarreta, electronics engineer and the first Mexican woman to travel to space, in addition to presiding over the Katya Echazarreta AC Space Foundation
Although progress has been made towards gender equality, there are still stereotypes and social issues that can affect a girl’s future path and choices. This project is a mission dedicated to narrowing this gap, challenging these stereotypes and helping to undo prejudices that prevent them from reaching their full potential.
* Cover photo: Disclosure/SBT
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