BK Heinz Supernatural Burger a brand action for Halloween
In partnership with Heinz, Burger King evoked the spirits to create BK’s first burger completely from the beyond, the BK Heinz Supernatural Burger.
The campaign, which also has ramifications on social media, features influencer Henrique Grosse, the Clone, in its promotional video, communicating with spirits through a board ouija – widely used in films and series to invoke and communicate with spirits.
In the video, you can see that the present spirit assembles its own special Halloween BK sandwich consisting of sesame seed bread, a slice of cheddar cheese, meat and Heinz ketchup.
To make the consumer experience even scarier, BK and Heinz teamed up with Abrakadabra, a brand of themed costumes, accessories and decorations, to leave BK Drive on Av. Rebouas, in So Paulo, with a Halloween theme for the action.
