Campaign signed by Outpromo
LOccitane en Provence has just launched a new campaign with the aim of paying homage to the immortality of unforgettable flowers that are transformed into art with perfumery.
With the motto Unforgettable Flowers, the campaign brings the observation of representations of nature in the iconic works of renowned French impressionist artists. This inspiration served as a starting point to create a strategy for launching the new line of LOccitane en Provence fragrances.
The campaign signed by Outpromo. The communication includes film and strategic content for LOccitane en Provence’s social networks. The film features Sasha Meneghel, brand ambassador, with a narrative with references to the paintings of French artist Oscar-Claude Monet.
It was a very special campaign for me. Bringing such classic perfumery flowers back and relating them to Monet’s timeless works was an opportunity to remember that art is everywhere. Especially during this time of year, the most important thing for me is to appreciate the value of small details and inspiring stories, like those of these flowers, says Sasha.
