Campaign was developed by the agency Tech and Soul
Positivo Tecnologia’s new campaign, which highlights the company’s portfolio, was inspired by ‘Metamorfose Ambulante’, a classic by Raul Seixas. Developed by Tech and Soul, the first phase of communication focuses mainly on B2B, but also aims to reach B2C.
Furthermore, the piece will be broadcast on digital media, Out-of-Home (OOH), radio stations and digital influencers.
The second stage of the campaign, scheduled to be launched in the first half of 2024, will tell the company’s trajectory. The broadcast will be expanded to other media to include a greater variety of vehicles.
The campaign also features a change in the Positivo Tecnologia logo with the addition of the “+” sign, representing the breadth of business of the brands Positivo, Positivo Casa Inteligente, Positivo Servers & Solutions, PositivoSEG, Positivo Tech Services, Positivo as a Services, Positivo Ads, Vaio, Infinix and Educational – Technology and Innovation Ecosystem.
