The campaign, developed by Magenta, features digital advertising and on urban furniture
Sallve announced the launch of the campaign that promotes the brand’s new product, the Toque Seco Sunscreen with Color, and its concept is “The ideal color for you”.
The communication, developed by Magenta (MGNT), highlights the brand’s shade palette, with 10 different shades to suit the largest number of people and to show that sunscreen is an essential item, the brand invited names such as Lzaro Ramos, Claudia Ohana , football player Formiga and influencers Melqui Azevedo and Leandro Santos to star in the pieces.
Our concept ‘The ideal color for you’ is an extension of our brand purpose, Live your skin. Sallve believes in co-creating a future where people’s skin is the best place they can be, and this involves having a sunscreen with a color that blends perfectly with your skin tone, without the need for mixtures or tricks to get there. this result, stated Felipe Vieira, Communications Manager at Grupo Sallve.
To expand and diversify its consumer profile, Sallve is taking the new launch to urban furniture, such as clocks and bus shelters, and to São Paulo metro stations with a large circulation of people.
Through Race, MGNT’s proprietary methodology, the project was conducted in a collaborative and agile way with professionals from both companies, involving consumers, immersing themselves in trends and behavior”, explained Felipe Luchi, partner and co-CCO of MGNT.
