Brands are part of GTEX
Mestia announces winning the GTEX account, a hygiene and cleaning products company that has brands such as Baby Soft, Urca, UFE, Amazon H2O and Hiperclean in its portfolio.
The advertiser hires Mestia as its new agency to monitor its growth and create positioning for its various product lines. The agency will work on 360 communication for the Baby Soft, Urca and UFE brands, in addition to digital for the Hiperclean and Amazon H2O lines.
“We found in Mestia the ideal partner for this moment of brand building that GTEX is in. In addition to great experience in serving consumer brands, the agency demonstrated integrated and collaborative work with our marketing, which we believe is fundamental for good results “, says Talita Santos, CEO of GTEX.
“Our intention is to build – together with the GTEX team – a new moment for its lines, bringing with Pop Up, consumer habits, details about categories and trends, in order to create unique and powerful positioning for each of the brands “, declares Paulo Sanna, CEO of Mestia.