The campaign, created by Cheil, focuses on four features of the line such as camera, performance, resistance and safety
Samsung launched its new campaign, “Simply Galaxy”, this Friday (27), with the aim of reinforcing the benefits of the line.
The piece, created by Cheil and produced by Magma, shows a group of friends using Galaxy resources during a trip and focuses on four key resources that the line offers for people’s daily lives, namely camera, performance, resistance and security. Sound production was handled by Hefty Audio.
“In this new ‘Simply Galaxy’ campaign, we highlight our constant search for excellence, emphasizing the features and benefits that make our products unique and provide the quality that people need,” says Lucia Bittar, director of Mobile Experience Marketing at Samsung Brazil.
The campaign will be promoted on social media and open TV.
