Action My Horror Story – The Nightmare of the Blade was created by the agency Jotacom
Espaolaser launched the action “My Horror Story – The Blade’s Nightmare”, created by the Jotacom agency. With a dark setting and soundtrack, the video shows the frightened character Liza watching horror films in bed. When sleeping, she dreams that she is getting into the shower, as in the classic scene from Alfred Hitchcock’s horror film Psycho, being chased by a blade.
The special Halloween campaign aims to show that waxing doesn’t have to be a nightmare.
With this Halloween video, we managed to transport people to those classic horror films, and show the power of laser hair removal. Our main objective is to provide information and knowledge, highlighting the main benefits of laser hair removal, such as freedom, practicality, improved self-esteem, among many others, says Bruno Siqueira, VP of growth marketing at Espaolaser
The entire campaign is available on the main social networks, such as Instagram, TikTok, Facebook, Twitter and Youtube.
