The brand emphasizes that the product is intended for all those looking for protein supplementation
In a campaign created by Ampfy, Piracanjuba presents the new positioning of its line of protein drinks – Piracanjuba Whey. With the Piracanjuba Whey concept. Living a Sport, the campaign, which is centered on the digital environment, is based on the insight that we all need to ensure our daily protein intake, even without being high-performance athletes.
With this in mind, we created a true concept that speaks more closely to people, showing that Piracanjuba Whey is aimed at anyone who wants to have a healthy and balanced routine, whatever their daily practice, comments Fabio Guima, director of Ampfy creation.
To launch this new positioning, the agency created a digital film, produced by Ritmo Visual; pieces for YouTube, Meta and TikTok, in addition to actions with a squad of influencers.
This campaign reinforces that our whey is for everyone, after all, our body is always in motion and sport is not just something that challenges the body. Living a Sport and Piracanjuba Whey can be a great ally, says Lisiane Campos, marketing manager at Piracanjuba.
