CMO at Publicis Groupe Brasil, new area leaders at Africa Creative and reinforcement in the creation of 11:11 were some of the new features
Unlike last week, the market had important movements. The main one, perhaps, was the hiring of a CMO for the Publicis Groupe Brasil. Claudia Fernandes will be responsible for all group communication, including marketing, internal and external communication and events.
Cláudia and the team will focus on the group’s brand, as well as that of its agencies: Arc, DPZ, Le Pub, Leo Burnett Tailor Made, MSL Andreoli, One, Performics, PMX, Prodigious, Publicis Brasil, Publicis Health, Publicis Leon , Publicis Play, Sapient and Talent.
“It is necessary to have a marketing perspective on the Group’s brands. A strategic business perspective. Publicis Groupe Brasil can serve the largest advertisers in the country with all their needs. But, as with any brand, they need to know and experiment” , said the new CMO.
Me and Africa Creative announced the arrival of two professionals to take on leadership roles in the strategy, solution and impact area. Now, Anne Corbucci will occupy the chair of head of business strategy and Pedro Fernandesa de head de creative strategy.
Anne Corbucci began her career in Africa, working in strategy for five years. In addition, the professional worked for several clients and segments such as Marketing on Waze and Google Cloud.
Pedro Fernandes spent his career as a writer at several agencies and spent the last six years looking after the Google brand and its products, participating in projects focused on socio-environmental impact, diversity and inclusion.
Already 11:11, reinforcement for the agency’s creative team. The editors arrived Otávio Mello (ex-Artplan, Agência3, DPZ, DM9 and WMcCann), João Vereza (ex-VMLY&R, Publicis, Ogilvy, FCB, Purple Cow e Moma) e Hedley Neres (formerly EBM Quintto, Delantero Comunicação, Bravo/BBG and McCann Health).
Art directors also start operating Natalia Guimarães(ex-VMLY&R, F.biz, W3Haus and Rapp Brasil), Luiz Braga(ex-Suno, WMcCann, AlmapBBDO and Lew’Lara\TBWA) and Caio Cassoli(ex-AlmapBBDO, F/Nazca S&S, JWT, DM9DDB e Leo Burnett).
Novo gerente na Jüssi
Guilherme Carneiro was announced as new business manager at Jüssi. The executive will report to Vinicius Maiathe agency’s business director.
According to the company, Carneiro’s hiring is in line with the new positioning “The experience agency”, which reinforces Jüssi’s commitment to leveraging its clients’ business through brand experiences.
SVP Adsmovil
And adtech Adsmovil hired Mariana Toledo as Regional SVP Latam of OOH. The professional arrives to strengthen the area, being at the forefront of the out-of-home commercial strategy and relationships with agencies and advertisers.
With more than 20 years in the market, Mariana has worked for companies such as Yahoo, Televisa and MTV. Throughout her career, the professional specialized in solutions based on insights, strategic planning, digital strategies, among others.
“Our focus is clear: strategic partnerships, innovation, transparency and flexibility. I am confident that my experience in the digital environment will contribute to this digitalization of OOH, which is based on finding the audience in the right place at the right time with data, metrics and intelligence with the ultimate objective of growing revenue in the region”, said Mariana.
Producers
Adriana Samara arrived this week at Fantastic Films to occupy the position of account executive. Adriana has worked at Academia de Filmes, Margarida Filmes, Bossa Nova Films, Soma, Voz do Brasil and S de Samba. She also worked at Conspiração Filmes, where she worked in the strategic planning area.
Already MyMama Entertainmentthe news was Camila Abbot as its new production coordinator. The professional will be responsible for articulating and managing projects in the production company’s advertising & branded content division.
Camila will work under the coordination of João da Terra, executive producer of MyMama, and André Pinho, head of advertising at the production company.
