The launch aims to demystify wine consumption
Vincola Concha y Toro, Casillero del Diablo, announced a new line of wines designed for young audiences and that encourages uncomplicated consumption, entitled Devil’s Carnaval.
The line is available in four versions, three red and one white, and has bottles that feature the brand’s icon, Diablo, wearing stylized masks.
According to the manager of Casillero del Diablo in Brazil, Ndia Martinez, the launch aims to demystify wine consumption in the country. “The idea is to demystify wine consumption in Brazil, and show that it should not be exclusive to formal, elegant events, with complicated pairings,” she explained.
“It is a huge pride to have a line that bears the name of our main festival and that will be taken all over the world. Expectations are high, the novelty opens up a universe of possibilities for activations, consumption occasions and the possibility of future line extensions that we leaves us very excited”, said Pietro Capuzzi, Marketing Director at Concha y Toro in Brazil.
Casillero del Diablo Devil’s Carnaval will be available in the country’s main stores in the second half of November and on Descorcha, Concha y Toro’s official e-commerce.