The next edition of Globo’s reality show will feature 15 brands divided into four quotas
Big Brother Brasil 2024 has already sold all sponsorship quotas and will feature new brands in the edition, such as Cif, Ifood and Latam.
Globo’s reality show, which is scheduled to premiere on January 8th, will feature 15 brands in total, divided into four quotas. In addition to the newcomers, the program will continue to feature Ademicon, Amstel, Chevrolet, Downy, Esportes da Sorte, Hypera Pharma, Mc Donald’s, Mercado Livre, Pantene, Rexona, Seara and Stone.
For 2024, BBB24 will also feature brands linked to dynamics, such as Delcia and Nestl in “T na Mesa”, Oi in “Cine BBB” and Kwai in “Turbinada do Lder”.
“The high rate of renewals and new brands that chose to sponsor the program highlights the relevance of BBB, both for the public and for brands”, declared Manzar Feres, director of Integrated Advertising Business at Globo.
Big Brother Brasil 2023
This year, BBB 23 had 12 sponsors and was seen by more than 150 million people, accumulating almost 60 million tweets, with hundreds of interactions that made conversations on social networks grow by more than 4,200% within three days after a to the.
On the program’s official profiles, the accounting showed almost 4 billion views on Instagram and 64 billion on TikTok.
“In a scenario of absolutely dispersed attention, only programming like TV Globo, with this sensational simultaneous reach, is capable of extrapolating across platforms in this way”, explained Manzar.
