Cross airs October 27th and 28th
Embelleze and Globo form a partnership to bring together dramaturgy, entertainment and marketing. On October 27th and 28th, viewers will follow a glow up in the appearance and self-esteem of the character Rene, one of the protagonists of the 6pm soap opera, Elas por Elas, thanks to the power of Novex Keratin Refill, Novex’s best-selling product.
For chapter number 29 of Elas por Elas, which is scheduled to be shown today (27/10), Rene and her daughter Vic, Bia Santana’s character, go to Estdios Globo. Upon arrival, they proceed to the characterization, where they notice that their hair will be treated with Novex Keratin Refill.
The application scene and the result of the actress and her character seeing the strands full of life will be broadcast on the Casa program, on 10/28, within a panel in which the presenters comment on the global plots.
In chapter 30, on the 28th, the sweet maker’s participation in the global program will be shown in the plot. And, once again, the quality of the results of Novex Keratin Refill for the health of Rene’s hair will be highlighted, as she is personally experiencing this moment of renewal and shine as a woman who is succeeding in life.
