The campaign, signed by Ginga, highlights the relationship between owners and their pets
The Petz Group presented to the public its new campaign that aims to highlight the new relationship between people and their pets, entitled “Geração P”.
The piece, signed by Ginga and launched during the Fantético halftime show last Sunday (29), also presented the new visual identity and positioning of the brand, which gained a new signature, “Everything your pet needs”.
Communication uses a multichannel strategy to reach and engage this new generation of tutors.
In addition to showing during breaks the main programs on TV Globo and foreign media, within digital we designed a content strategy to impact and generate identification with our audience, through pieces that reveal what the new behaviors of this generation are, said Matheus Machado, Marketing Manager at Petz and responsible for leading the campaign strategy.
Divided into two phases, the campaign will also present solutions from the Petz ecosystem to support the needs of owners, and has a squad of influencers who are the portrait of multispecies families.
The campaign was created in a completely collaborative way between agency and client. We used the UMDOIS methodology, which was essential to reach a creative result that represented all the care that Petz took in the process of renewing its identity and positioning, in addition to the affection that the brand has with tutors, who relate to its ecosystem of stores and services spread across the country, added Marcos Brabo, Ginga’s Chief Strategy Officer.
The company’s new moment is marked by the opportunities created through the acquisition of new companies such as Zee.Dog, Cansei de Ser Gato, Co Cidado and Petix, and reflected in product development and new features in the physical and digital service channels.
We believe that these movements will contribute to maintaining the position of the brand most remembered by consumers, as we have been Top of Mind in the market for a few consecutive years, as well as accelerating the brand’s gain in Consideration and Preference, stated Ana Ceclia de Paula e Silva, Head of Marketing at the Petz Group.
