The ambience will feature interactive screens, 3D scenography, addressable LEDs in the windows and ghost audios at points in both cities.
Eletromidia and Fanta teamed up to promote a Halloween event in two high-traffic and popular spots in the cities of So Paulo and Rio de Janeiro.
The atmosphere will feature interactive screens, 3D scenography, addressable LEDs in the windows, ghost audio and will be available at the bus shelter on Avenida Paulista 900, in So Paulo, and at the Botafogo metro station, in Rio de Janeiro.
“Eletromidia has been working with great partners in strategic and innovative actions. The partnership with Fanta reinforces our expertise in amplifying advertising exposure through Out-Of-Home, bringing brands and people closer together, offering the most complete solutions on the market and generating experiences for those who walk the streets”, said Marcelo Pacheco, CSO of Eletromidia.
The campaign has already been promoted throughout Brazil on digital screens in shopping malls, subways, digital clocks, Tembici stations and residential buildings in the cities of São Paulo, Rio de Janeiro, Belém, Cuiab, Fortaleza, Recife and Salvador.
“For the third year in a row, Fanta has developed new, even more interactive and enjoyable experiences. Our goal as a brand is to put Halloween on Brazilians’ calendar of events and encourage people’s festive spirit so that our lives and snack times can be more colorful and delicious”, said Claudia Navarro, Vice President of Marketing at Coca-Cola for Latin America.
