Campaign seeks to keep the subject alive over time and stakeholders updated
Through Aja, Atlantica Hospitality International adopted its ESG program, which seeks to achieve significant results in society and the environment through its actions.
This commitment guided the new campaign signed by the Moringa agency. Entitled ACT for a better world, it was designed as a clear way to frequently report to society all the actions, ambitions and results achieved on the ESG front.
The AHI network has been adopting these practices for some time. Our challenge was to understand the needs for action, work on communication and build an integration of the 170 projects so that the program was easily accessible to all employees, partners and investors anywhere in Brazil – bringing the need for action and engagement of everyone, says Rianni Bertoldo, CEO of Moringa.
The objective is to keep the subject alive over time and keep stakeholders updated on the evolution of all initiatives. The campaign features a film, in addition to pieces that are being released digitally.
In October, the developments are focused on the pillars of conscious use of energy and combating sexual exploitation of children and adolescents. Starting in November, the campaign will address other topics of great importance such as diversity and inclusion, deplasticization, social and professional development of employees.
The ESG agenda has been part of the reality of Atlantica and our ventures for years. These are actions that guide our purpose, which is to take care of everyone who trusts us, added Gabriela Menacho, communications director at AHI.
