Brand presents new visual identity for Pink October campaign
Dojo signed the Pink October campaign for Cargill. The action aims to raise awareness among women about the importance of preventing and controlling breast cancer.
As part of this initiative, some of the products most loved by Brazilian consumers, such as Pomarola, Elefante Extract and Liza soybean oil, will be presented on supermarket shelves in pink packaging.
The agency’s work also includes the creation of materials for social networks under the theme “Care starts with you”. Throughout the month of October, consumers were able to access informative content, including a teaser designed to combat misinformation and a videocast now available in full on YouTube.
“We were present at all stages of the campaign, from planning and visual creation to scriptwriting, artistic direction, production and curation. A team basically led by women, to have ownership in the matter. It was a really cool opportunity because we identified that the The internet is full of fake news on the subject, there is research proving misinformation and our challenge was to get this information to the right audience in an assertive and uncomplicated way”, comments Ana Beatriz Camargo, content manager at DOJO.
