The brand will be present with exhibitions at the stadium and in the Fan Zone, located on Copacabana beach, in Rio de Janeiro
The Maracan stadium, in Rio de Janeiro, will be the stage for the dispute between Fluminense and Boca Juniors for the 2023 Conmebol Libertadores final and, in addition to the party prepared by the clubs’ fans, Coca-Cola has prepared a series of activities for the fans of sport.
As an official sponsor of the confederation’s club competitions and with the right to exhibition and activations in the stadiums, the brand will provide experiences for fans in the Fan Zone, an open space, located on Copacabana beach, which will receive the official competition trophy and with a moment of photo opportunity for the public that passes by.
In addition, Coca-Cola is also promoting two promotions to take fans to the championship final, one in partnership with iFood and the other with Subway.
“Sponsoring Conmebol’s club championships brings us closer to fans across Latin America and allows us to provide moments with the brand. These moments elevate the consumer experience, offering everything from promotions that take fans to the exciting final between teams from Brazil and Argentina (Fluminense and Boca Juniors), until displaying the official cup open to the public in Copacabana”, said Ted Ketterer, Marketing Director at Coca-Cola Brazil.
