Apple presented the new lines of iMacs and MacBooks, which feature technologies such as the M3 Chip in the basic, Pro and Max versions.
A presentation about technology would hardly be able to compete in prime time with highly successful programs, such as Monday Night Football, happening at the same time. However, if there is one technology company capable of stealing all the spotlight for itself, it is Apple. The apple throwing event this Monday (30th) broke the tradition of events taking place in the afternoon, taking place at 9pm (Brazil time). The broadcast, made on Apple’s official website, YouTube channel and also on Apple TV, brought news about the next MacBook and iMac.
Apple’s strategy of broadcasting the event during prime time can be seen as an attempt to expand on the success achieved in previous events, such as the last Apple Event which revealed the innovations of the iPhone 15 and Apple Watches. This would expand the influence of its products not only among technology lovers, but also with the common public.
In addition to the timing of the event, Apple surprised by directing its focus to Macs, instead of prioritizing the flagship iPhone. This decision may be linked to two factors: a strategy of lower financial risk, since events related to smartphones of the company generally generate a great impact on the value of its shares; the iPhone event took place just over a month ago and is still having repercussions, especially the controversies surrounding the iPhone 15, making a new presentation about the iPhone unfeasible. smartphones Apple in a short space of time.
This choice can also be seen as an experiment for upcoming events, especially those involving highly relevant launches.
Much more than an event
Are there more effective ways to demonstrate a company’s power than inviting big personalities to promote its broad catalog of products? They may even exist, but this is the way Apple has done it for a while and this time was no different. The event, titled “Scary Fast” (scary fast), had a strong inspiration in the world of entertainment, with references to Halloween specials and participation by several celebrities, such as Steve Cherundolo, coach of Los Angeles FC (Messi’s team), and actress Issa Rae (Barbie), who shared how the Mac simplifies life’s problems, such as coaching a basketball team or even map the structure of the galaxy.
Despite the surprise, it is not the first time that a big Hollywood name has participated in an apple commercial. Recently, Octavia Spencer brought Me Naturein the short film about the company’s environmental measures. Although both are good appearances that add to the content and way in which innovations reach the public, there is no information on how this affects the guidelines of the Hollywood actors’ strike. Speculation is that the commercial was recorded before the strike began.
Follow the event below:
A new era of Mac
The broadcast was not just limited to Halloween or special appearances, so the company owned by Tim Cook, CEO of Apple, lived up to the name of the event through the new frighteningly fast M3 Chips. The Adnews team followed Apple’s broadcast and is here to bring you the main news about the brand’s computers.
In addition to the beautiful names, the new chips are up to 50% faster than the M1. As the speed increases, the size decreases. The basic M3 Chip, equipped with 25 billion transistors and 24 GB of RAM, and the M3 Pro and M3 Max models, which feature 37 billion transistors and 36 GB of RAM, as well as 92 billion transistors and 128 GB of RAM, respectively, are made with 3 nanometer technology.
For the happiness of gamers on duty, the new Macs feature speed acceleration ray-tracing, which makes the effect of lights, shadows and reflections more realistic in games. Furthermore, the new Dynamic Caching allows the computer itself to direct the amount of memory necessary for each need, improving performance.
Where the wallet cries and the card doesn’t see
For those who are excited to take advantage of all the features of the new iMac and MacBook, it is recommended to prepare your wallet and perhaps set aside some candy (since it’s Halloween season) as the prices are quite steep.
iMac
- M3 with 8 GPU cores, 256 GB of storage and 8 GB of RAM: R$ 14,499 (US$ 1,299)
- M3 with 10 GPU cores, 256 GB of storage and 8 GB of RAM: R$ 16,499 (US$ 1,499)
- M3 with 10 GPU cores, 512 GB of storage and 18 GB of RAM: R$ 18,499 (US$ 1,699)
14-inch MacBook
- M3 with 512GB SSD and 8GB of RAM: R$18,499 (US$1,599)
- M3 with 1 TB SSD and 8 GB RAM: R$ 20,499 (US$ 1,799)
- M3 Pro with 512GB SSD and 18GB of RAM: R$22,999 (US$1,999)
- M3 Pro with 1TB SSD and 18GB of RAM: R$26,999 (US$2,399)
- M3 Max with 1TB SSD and 36GB RAM: R$34,999 (US$3,199)
16-inch MacBook
- M3 Pro with 512GB SSD and 18GB of RAM: R$28,999 (US$2,499)
- M3 Pro with 512GB SSD and 36GB of RAM: R$32,999 (US$2,899)
- M3 Max with 1TB SSD and 36GB RAM: R$38,999 ($3,499)
- M3 Max with 1 TB SSD and 48 GB RAM: R$ 43,999 (US$3,999)
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