On November 1st and 2nd, São Paulo (SP) will become the center of a revolutionary experience that unites technology, culture and the future. The BRIFW & Wired Conference Brasil event will present an unmissable program at the innovation center STATEwhere it promises to bring innovative perspectives on the use of technology as an element of social transformation, in an event that combines fashion, culture and technology, with the main theme: ‘Future or Delirium’.
“It is a pleasure to host Brazil Immersive Fashion Week for the third consecutive year at STATE, this time with the presence of Wired Conference Brasil. We believe in the potential of technology to transform realities and we share the mission of continuing to innovate the market, holding events, partnerships with large organizers and companies, to bring perspectives that can help us think outside the box and find solutions that we had not considered to impact the society and the future”, says Jorge Pacheco, CEO of STATE.
The event will be divided into two days. On the first day, the event will take place in person at STATE, located in Vila Leopoldina. The program will feature market discussions in the morning, in partnership with Wired Conference Brasil. In the afternoon, visitors will be able to discover fashion brands that use technology in their concepts, participate in workshops and visit digital studios that have transformed the market with the use of new tools, in addition to discovering the work of new artists.
On the second day, the event promotes, in the morning, the ‘Immersive Talks,’ which will take place online on the Nowhere platform, an immersive interaction network that can be accessed from any computer, as well as meeting platforms onlinebut with a much closer and more interactive experience.
In the afternoon, the ‘Digital Community Show’ will take place, where the winner of the ‘Avatar Talent Show’ will be announced, an avatar competition in which creatives from all over Latin America show their creations; the ‘Horizon Latin.x’, the first prize aimed at co-creation between fashion, design and engineering departments at universities across Latin America and the ‘Digital Fashion Show’ from line-up of this edition.
For three hours, it will be possible to watch on the BRIFW channel on YouTube and on the Instagram page, theline-up from brand parades, awards, interactive attractions with the metaverse and many other experiences. Among the brands and studios, TN, Pepa Puke, Studio Acci, The Fabricant, Blinks, among others, present their collections.
Tickets for BRIFW can be collected free of charge on the platform Sympla.
STATE is not just a space for us, but an integral part of BRIFW’s history. Its atmosphere, which combines innovation and creativity, has always been in tune with the ideals and values that we seek to promote at our event. Furthermore, it is essential to mention STATE’s proactive role in this edition, not only as a host, but as a key organizer and partner, demonstrating a deep commitment and alignment with the vision and objectives of the BRIFW + Wired Conference. This location differential, the synergy and the established partnership, motivates us to continue thinking about innovation with real application of transformation, highlights Olivia Merquior, creator of BRIFW.
Programmed
In the morning of November 1st, guests will meet in the Conference area, from 8am to 1pm. More than 30 names of national and international relevance will be present to address crucial topics on public policies, LGPD, data culture, artificial intelligence, virtual narratives, CGI agents and the use of technology in social transformation. Among the speakers, well-known names such as Nina da Hora, Nina Silva and Giselle Beiguelman meet other guests, such as PhD and author of one of the most emblematic books in virtual culture, Janet Murray, and the founder of Soul Machines, Greg Cross , a company that creates digital twins of celebrities like Mark Twain and Will.I.Am.
From 2pm onwards, the “Brain” area hosts a rich agenda that lasts until 6pm. This afternoon of immersion and learning offers a unique opportunity to interact closely with professionals who are shaping the future through technology tools. Companies like Meta Kosmos, RCE and Biobots will bring interactive holograms, virtual fitting rooms and experiences to retail and entertainment. Participants can explore new ways to create the future and gain practical knowledge that inspires them, taking workshops that will teach how to create filters in AR, how to build digital products or how to use AI tools to boost creativity.
Stylist Dario Mittmann will teach how to create prints with new digital resources and Jeff Arajo will show the latest news launched from Meta Connect 2023. Will it be possible to talk about games with the team at Druidtrends with Box1824 and about ‘Ego and Territory’ with Possible Futures.
In the afternoon, universities will present case studies and bring an academic perspective to the event’s discussions. Faap, IeD SP, Senai Cetiqt, SMTECH-Lab and UCS show their perspectives for the future of national culture. Continuing with the BRIFW & Wired Conference Brasil program, stylist Lucas Leo will make a preview from her collection at SPFW and the ArtSoul platform will present the first exhibition by AI artist Je Kos.
In a space reserved exclusively for specialists who wish to explore innovations in artificial intelligence startups international organizations, Olivia Merquior, the creator of BRIFW, organized a meeting aimed at decision markers. The purpose is to bring together professionals in the field of innovation, who effectively have the ability to adopt new technologies in Brazilian organizations, in order to familiarize themselves with the tools, their founders and urgent technological issues on the global stage. The event called ‘Insiders Session’ will take place in an environment with limited places, from 2pm to 4:30pm, at STATE.
J on the second day of the BRIFW & Wired Conference, exclusively in a online On the Nowhere platform, several groups with different profiles come together to present and debate the impact of technology on communities and cultures. From 10 am, topics such as the digitalization of Amazonian culture, the generation of revenue from Trans groups in the context of the NFT economy and the insertion of indigenous culture on digital platforms will be discussed. Metaverse Fashion Talks’, a project led by Gigi Casimiro, Camila Yahn and Joy Pires, will be one of the highlights of the program, promoting discussions with representatives from Archetype AI, Future Front Row, 0Studio.ai and The Alex Box.
At 5:30 pm, on November 2nd, there will be a large broadcast of content on BRIFW’s channels and social networks. It will be linear programming with three hours of content such as talks, showreels of the digital community, brand parades eimmersive sounds. It’s a great moment to showcase the talents of the BRIFW community. The Digital Community Show features the digital fashion show of the winning Horizon Latin.x team, the winner of the Avatar Talent Show competition and the Digital Fashion Shows of line-up of this edition.
Serbian
BRIFW & Wired Conference Brasil
November 1st and 2nd, 2023
day 1 (in person) 8am to 8pm, day 2 (online) 11am to 8:30pm
STATE| Av. Manuel Bandeira, 360, Vila Leopoldina So Paulo (SP)
Collect your ticket for free at official event website
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