Aleph, the leading global digital advertising catalyst, connecting 22,000 advertisers in 130 countries with leading global digital platforms such as TikTok, X (formerly Twitter), Snapchat, Spotify, Uber, Meta, Microsoft, Twitch e Google, in addition to 35 other names, launches its global payments unit that crosses borders, Aleph Payments. The service will simplify international payments and credit subscription to the digital advertising ecosystem.
Global digital ad spending is expected to reach $766 billion by 2025, according to eMarketer, while the value of global remittances and payment transactions is expected to grow from $37.15 trillion in 2020 to $39.99 trillion this year. 2026, according to Frost & Sullivan. Meanwhile, over the past 19 years, Aleph has provided international payment and credit underwriting alternatives to advertisers and digital advertising technology platforms to create a strong proposition.
Aleph currently manages more than US$2 billion in international payments and credit underwriting through its work in international markets, a trusted operator for its customers and partners. Aleph’s proven reputation and experience, particularly in emerging markets, provides the company with a solid foundation to launch its new payment service to new partners and customers.
We built our company on the ability to adapt to the ever-changing needs of the digital industry. We will expand our ability to provide cross-border payment and credit subscription to other subcategories within the digital advertising ecosystem, such as SSPs, DMPs, DSPs, ad quality, viewability, ad serving technology, apps, games, and more. We are experts in local markets and can resolve the complexities so that global ad technology companies can focus on their core businesses and local advertisers can finance their ad technology needs. We are also expanding our services to our current global partners, such as Spotify, Uber, Meta among others, expanding our services in digital advertising to allow international payment of streamingmobility and commerce in digital services, among other categories, explains Gaston Taratuta, CEO and founder of Aleph.
Also according to the executive, Aleph’s more than 5,000 native digital advertisers, who connect with global consumers, can become customers taking advantage of Aleph Payments resources. The company was presented at the international fair Digital Marketing Exposition & Conference (DMEXCO), in Cologne, Germany.
Aleph Group, Inc is a dynamic network of global digital experts and technology-based solutions that enable the digital ecosystem to grow. Connect thousands of advertisers to billions of consumers and create marketplaces for local businesses to grow, develop proprietary technologies with localized solutions, offering local teams of industry and platform experts, as well as Digital Ad Expert, a social initiative to provide free education in digital advertising for everyone.
The company was founded in 2005 and continues to be led by its founding CEO, Gaston Taratuta, EY Entrepreneur of the Year in 2022, with the vision of accelerating global economic change in the world. offline for the online, and drive long-term economic growth. Aleph’s approach has been very successful so far. In recent years, the group has expanded to more than 1,500 employees in more than 65 offices and secured investments from institutional partners such as CVC Partners, Free markete Sony.
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