The brand’s campaign wants to show that intense pleasure and protection can be combined
The new campaign for the Jontex Sensao Pele com Pele product line invited influencers to reveal their feelings about using the products to have sex with greater pleasure and protection.
The campaign includes actress Je Soares, the tiktoker couple Maria Clara and Luccas Abreu and the couple formed by actor and presenter Vitor Di Castro and filmmaker Vinicius Cordeiro.
The branded content campaign for social media was created by BETC Havas, curated and produced by the Suba agency and produced by Vix. In addition to the film, the campaign features adapted 15-second and 6-second formats that will be broadcast on Facebook, Instagram, Tiktok, Spotify and Youtube.