Folha de S.Paulo Awards took place this Tuesday (31), in So Paulo
This Tuesday (31), the winners of this year’s edition of Top of Mind 2023, an award from Folha de S.Paulo, were announced. In the Top of the Top category, which does not detail the product segment, Nike, Coca-Cola and Omo were recognized, respectively, with 8% and 5% for the last two in 2022, Samsung was present, which did not happen this year .
Among the three brands, Omo is the one that has been on the list the longest: 31 years; while Coke has been there for 29 years and Nike, 12 years.
In the ‘Brand that represents Brazil’ category, four companies were winners: Petrobras, Nike, Havaianas and Adidas. The brand that achieved the greatest growth in relation to the previous survey was Downy.
See the full list of winners below:
