The piece, designed by GUT Buenos Aires, was made for the Conmebol Libertadores final, which will be played by Fluminense and Boca Juniors
Mercado Livre launched a campaign aimed at the Conmebol Libertadores final, which will be played by Fluminense and Boca Juniors, at Maracan Stadium, in Rio de Janeiro, this Saturday (4).
Exploring the tradition that the Tricolores have of visiting Christ the Redeemer before important games, the piece signed by GUT Buenos Aires also tells the story of Pablo Cardoso, who lives in Corcovado and has been responsible for the care of the monument for over 10 years. . He is a fan of the Argentine team.
The film shows a tricolor fan and Pablo shaking hands, making reference to the Mercado Livre logo, while an announcer’s voice declares “May the best win”.
“A Conmebol Libertadores final between an Argentine team and a Brazilian team, and a real story that, if someone wrote it in a script, no one would believe. When we found out, we didn’t hesitate to think that this had to be Mercado Livre’s campaign for this November 4th”, highlighted Matas Lafalla and Ramiro Rodrguez Gamallo, ECD & Partners at GUT.
The piece will be broadcast in Brazil and Argentina with the aim of transmitting a message of unity and respect in the South American football scene.
“It was never just football – this is how fans from all over Latin America refer to the sport that unites and transcends borders. We find in sport, embodied in the sponsorship of Conmebol Libertadores, a deep connection with our purpose and brand values: the democratization of access, the connection of our millions of users”, said Thais Souza Nicolau, Latam branding director at Mercado Livre.
