iD\TBWA, Jssi and Advance registered movements
to sada of Igor Puga of the position of CMO of Santander was the main market moving news this holiday week. Puga had been at the bank for seven years, having started his career at the company as director of marketing and brand in 2016 and in 2019, he assumed the role of CMO.
Puga will continue in the position until December 31st to help with the transition period.
Already iD\TBWthe news was the arrival of the media director Vanessa Farina. The professional will work with accounts such as Philips Avent and Personal Care, Walita, Zanchetta Alimentos (Alliz/Mondelli) and Unicef.
With 13 years of experience in the advertising market, Vanessa has served companies such as GM, Grupo Petrpolis, Reckitt, Ambev, Subway, Grupo Votorantim, BIC, Unilever Kibon, Magnum, Avon, Alelo and Nissin Brasil.
Already Advance who arrived was Marcelo Romko, who will be executive creative director. The professional will work on the strategic front of the agency on the Rio-So Paulo axis.
Marcelo graduated in advertising from the Federal University of Paraná (UFPR), with a postgraduate degree in marketing from Fundão Getulio Vargas (FGV). He has served clients such as Toyota, Nissin and Hyundai, as well as federal institutions such as Caixa Econômica Federal, Banco do Brasil and the Ministry of Health.
J na Yesss, Silvia Silva assumes the role of COO. Until then, director of digital products & growth, she will lead the operation of five areas, almost 20 executives and more than 300 professionals, with a view to maintaining the agency’s growth.
Furthermore, the executive aims to contribute to Jssi’s operations globally, expanding the scope within the WPP group. The agency already has clients in Dallas, New York and Chicago, where Silvia currently resides.
Marketing director
A SYNwhich operates in the commercial property segment and has six shopping malls in its portfolio in So Paulo, Goiânia and Rio de Janeiro, announced Ricardo Loducca as the group’s new marketing director.
The executive, who has been responsible for directing the commercial area since 2021, now also takes on the challenges of the marketing front, in order to enhance actions and locations in the company’s shopping malls.
The marketing challenge is to create a positioning strategy for shopping malls and, therefore, enhance actions in conjunction with sales. Another important challenge is leveraging the institutional communication of shopping malls to attract more people, retail brands and industry brands.
