The campaign will be shown on TV and on the broadcaster’s digital platforms
Globo announced the launch of its new campaign that celebrates the growth and transformation of its podcast portfolio.
The films, which will be shown on TV and digital platforms, feature some of the main podcasts in Globo’s portfolio and show how they are already part of Brazilians’ daily lives, whether in leisure time, during physical activities or on the road.
Our media ecosystem allows us to create complementary products for our stories, expanding their reach and reverberation and activating the entire fan base that these programs already have in other windows, explained Eliseu Barreira Junior, Head of Digital Products Portfolio Management & Globo Paid Channels.
On the commercial front, the company transformed podcasts into influencer platforms, with branded content projects integrated with social networks and creators, such as Nubank partnering with the program “O Assunto”, presented by Natuza Nery.
Listening to podcasts is a very intimate habit, which generates a genuine connection between the audience and the content. like a conversation in your ear. Brands understand that there is a great opportunity to embed their messages in this high-engagement content. The results show that the public transfers the positive feelings they developed in relation to the podcast to the brands that are associated with it, said Renata Fernandes, director of Digital Advertising Products at Globo.
