The agency included the line of energy drinks in the list of Petrpolis Group brands already served by it, such as Itaipava, Lokal and Crystal
The Petrpolis Group chose WMcCann as responsible for communications for the energy drink brand TNT. The agency was already responsible for the Group’s Itaipava, Lokal and Crystal brands, after winning the competition in 2021.
It’s an honor when the client gives us the opportunity to grow within the company. We are excited about this new challenge and are already starting to communicate the brand’s sponsorship of the Primavera Sound festival, in So Paulo, said Hugo Rodrigues, chairman of McCann Worldgroup for WMcCann, Craft & Aldeiah.
The Group’s energy drink line has eight flavor options, in addition to the Original and Pink Lemonade versions and the juice line. The brand also has the TNT Sports Drinks line, which aims to replenish nutrients and mineral salts.
We are happy to be able to count on WMcCann as business partners for another brand in the Group. The agency will be responsible for all communication and has the challenge of building increasingly relevant and disruptive narratives for the TNT brand, added Diego Santelices, Communications and Media manager at Grupo Petrpolis.
