The action, created by VMLY&R, was designed to pay homage to the samba and comedian Mussum, who inspired the song
Cacildis beer celebrated its 10th anniversary in October and, to celebrate the date, the Petrpolis Group brand created a samba recorded by singer Mumuzinho, entitled “Um Brinde Vida”, composed by Nenm Chama, Dinho Luz and Nlio Jr.
In addition to the song, the brand also created a series of cans transformed into typical samba musical instruments, such as Reco-Reco, Tantan, Tamborim, Chocalho and Afox.
Good humor and samba, which have always been trademarks of Cacildis and Mussum itself, guide the actions in celebration of the first decade of beer, said Ariane Oliveira, Cacildis Brand Content Manager at the Petrpolis Group.
The action Cacildis 10 Anos que Deram Samba, created by VMLY&R, was born to pay homage to the rhythm that is part of the history of beer and Mussum, which served as inspiration for the creation of the brand.
The celebrations will feature the participation of actors Ailton Graa and Yuri Maral, who play Mussum in Silvio Guindane’s film, singers Mumuzinho, Thais Macedo and Loh, actor and comedian Julio de S, and Mussum’s son, Sandro Gomes, who They will play sambas using instruments created with Cacildis cans.
Beer has always been and is present in every samba circle, so only Cacildis, which has the samba singer Mussum on its label, could create a samba through its beers, added Gabriel Carletti, Creative Director at VMLY&R.
