The change took a year to complete and is part of the 70th anniversary celebrations, in addition to being inspired by the company’s five pillars
Record is celebrating its 70th anniversary and, as part of the celebration, it presented its new visual identity to the market. Now, RecordTV is just called Record.
The new logo gained modern and current features and was inspired by the company’s pillars, which are topicality, technology, credibility, modernity and memorization.
Look at the news! Did you like my new look? pic.twitter.com/6OZjgxVAUJ
— RECORD (@recordtvoficial) November 6, 2023
The new design depicts the evolution of the symbol that was created in 2016, with changes to the edges and changes in textures, tones and its interior, which now refers to the “play” key.
According to the broadcaster, the new visual identity took a year to be ready and was developed by the computer graphics department.
