Brand wants to promote TikTok Economy
In an educational immersion carried out by TikTok, Marcela De Masi, director of branding and communications at Grupo Boticrio, explained Boticrio’s strategy and investment in trends, influencer marketing and content production for different audiences.
Boticrio joined TikTok in 2020 and, since then, has become an engaged beauty brand on the network. In 2022, the brand launched Botiverso, a program to discover new talent and encourage the creation of beauty content within the social network. The second edition, which started in August this year, had 300 places and the final prize was to star in a brand campaign and R$50,000.
TikTok is one of the main content platforms in the world, which has a super-engaged community of creators, capable of forming opinions and influencing thousands of users daily, a qualified audience, with whom we want to be increasingly closer. We see TikTok for Creators as an excellent opportunity to strengthen these strategic connections and position the brand as a reference in influencer marketing, highlighted the executive.
In addition to highlighting Boticário’s main cases on TikTok, Marcela also explained how the selection of influencers for the campaigns is made and gave tips for creators who want to attract the attention of big brands: Knowing how to communicate clearly, have authenticity and, above all, , a well-established relationship with your audience.
We value creativity from end to end and we see huge potential in TikTok to build original narratives, engage different audiences and communities, capture leads and create trends in beauty and lifestyle. Botiverso is a special project, developed exclusively for TikTok content creators, which shows how much the brand believes and invests in the ongoing relationship with its consumers, concluded Marcela.
