Coca-Cola brings back Christmas Caravans, a brand tradition since the 90s, to celebrate the Christmas spirit.
With the end of the year approaching, companies are starting to get into the festive mood, and Coca-Cola, one of the brands most associated with theNatal, no exception. In its new campaign “Awaken the Santa Claus in you”, the soft drinks and clothing brand is promoting acts of kindness in 34 countries in Latin America, including the Caribbean. To represent these actions, theSanta Claus It is used as a symbol of kindness and generosity when helping a colleague at the gym (now Santa Claus is also fit), offering help to a person in need and even sharing a Coca-Cola.
Check out the campaign below:
In addition to the advertising film, the Coca-Cola Christmas Caravans are already being awaited. This attraction runs through several cities in Brazil with illuminated trucks full of interactive activities, providing meetings between people, friends and family. The motto, according to the campaign motto, is to spread the spirit of generosity and goodwill everywhere.
The Coca-Cola Christmas Caravan has become a tradition during this festive period, bringing together families and communities to experience the magic of Christmas together. We hope we can encourage people to embrace the magic of celebrations, said Claudia Navarro, vice president of Marketing for Latin America at the Coca-Cola Company.
Encouraging all participants to embrace their inner Santa Clauses For nearly three decades, since they first turned on their lights in a television advertisement in the mid-1990s, Caravan trucks have been major landmarks and tangible symbols of the Holidays. Year around the world.
The new campaign reinforces the lasting relationship between Coca-Cola and Santa Claus, which dates back to the first use of him in Christmas advertisements in the 1920s. This connection has strengthened over the years with the iconic images of the “good old man” commissioned by branded by illustrator Haddon Sundblom in 1931. These representations became part of popular culture, establishing Coca-Cola as a global symbol of holiday celebration.
* Layer photo: Play/YouTube
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