A Heineken brought the robot to Brazil B.O.T (Beer Outdoor Transporter), successful in the US, able to autonomously drive a cooler with up to 12 cans of beer. To mark the arrival of the BOT, consumers will have the chance to compete for an exclusive BOT in a promotion valid until 01/30/2022. The action is aimed at people over 18 years of age and entries can be made within the My Heineken app, by registering invoices for purchases of at least R$ 50.00 in Heineken or Heineken 0.0 products. For each registration made, the user earns a lucky number to compete for the draw.
“The launch of the BOT was a success and here in Brazil we had good repercussions. The consumer asked us and we answered. This action reinforces our quest to always bring innovations that bring more and more unique experiences to Brazilians”, emphasizes Beatrice Jordão, Sr. Marketing Manager for the brand in Brazil.
Meet the BOT
Developed to be an innovative solution during the summer, BOT allows consumers to have access to cold and refreshing beers in different environments, as the concept-robot is composed of cameras and technological sensors capable of following the owner in every corner, dodging obstacles such as tables, chairs and even swimming pools.
Heineken application
The My Heineken app is free, available for Android and iOS, and was developed to provide unique and memorable experiences to the brand’s consumers. There are 12 units available and the drawings will take place on the following dates: 12/15 (2 units), 1/12 (10 units) and 02/02 (10 units).
Registration and access to the content of this application is only allowed for people over 18 years old.
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