Launching in early 2024 will be the agency’s first campaign for the brand
Peugeot has appointed Accenture Song as its global creative agency from January 2024, as a result of competition. To meet the ever-evolving needs of its consumers, the brand has consolidated all of its global advertising communications in Europe, the Middle East and Africa, South America, Mexico and Asia-Pacific into Accenture Song.
Accenture Song is tasked with helping to increase the familiarity and appeal of the brand and its broad line of electric vehicles to a new, younger global audience with creative communications across all channels. The first campaign will be a launch of the new Fastback E-3008 electric SUV in early 2024. It will be followed by support activities for the unveiling of the new E-5008, as well as other launches yet to be revealed.
“Over the past few years, we have seen drastic and rapid changes in the automotive industry and in customer expectations. This accelerated pace of change demands bold thinkers, and we are excited to partner with Accenture Song to help us on our journey to transform into a 100 brand % electric that sets new benchmarks for attractive design, driving pleasure and technology”, commented Phil York, director of marketing and communications at Peugeot.
“Together, Peugeot and Accenture Song aim to do something new and different. Peugeot has an exciting opportunity in the electric category to define its products and services with a distinct and human approach, connecting emotionally with a new generation of drivers. I believe That our creative and technological model, fueled by our collective ambition, will support Peugeot in its vision to become a true technology mobility company,” said David Droga, chief executive of Accenture Song.
