Change is part of the platform’s positioning as a place of expression and connection
Deezer presented its new visual identity, which aims to reflect the moment in which the platform is positioning itself as a place of “expression” and “connection”.
Now, the company adopts a logo represented by a purple heart. In addition, Deezer is also introducing an improved user experience and design in the app, to inspire and empower music fans with personalized experiences.
“We’ve transformed Deezer over the last two years, and today marks an important milestone as we introduce our new identity and logo, while also showing how our product has evolved into a platform that people can experience and live with music in a way that can’t be found anywhere else”, said Jeronimo Folgueira, CEO of Deezer.
The new Deezer brand was revealed on November 7th at Deezer Drop, a celebratory event at La Gat Lyrique, in Paris.
“Updating our visual identity gives us the opportunity to tell our story in a more emotional way, connecting with music fans, artists and strategic partners through visual cues so people know that with Deezer they can enjoy music to the fullest” , added Maria Garrido, global CMO at Deezer.
