The campaign includes a film that will be broadcast on social media, pieces for branded content and content for associates and partner entities
The Brazilian Association of Communication Agencies (Abracom) announced the launch of its institutional campaign that aims to encourage the appreciation of communication professionals and strengthen the link between agencies and clients.
The idea for communication arose from a survey carried out among representatives of Abracom associated agencies, showing the importance of the entity taking a position on the topic.
In addition to pieces for branded content and content for associates and partner entities, the campaign includes a film that shows how connections and collaborative interactions can be relevant and will be broadcast on social media.
Companies are people, and respect strengthens the relationship between people. We need to talk about mutual trust and respect between agency and client-side teams. Respect must begin from the competition process, during work and until the moment this contract is no longer continued, said Rosa Vanzella, director of relations with the private sector at Abracom.
