Campaign stars share their story during TV Globo programs
Meta continued its main campaign of the year, “T na Sua Mo”, presenting a series of actions on TV Globo programs. The strategy, developed in partnership with Globo and the agencies AlmapBBDO, M1 and Spark, highlights the positive influence of applications on people’s lives.
The first star of the campaign celebrated Mais Voc’s birthday, in a content action in which influencer Vitor DiCastro presented presenter Ana Maria Braga with a personalized star map. During the occasion, Vitor also shared with the presenter how Meta applications played a crucial role in his life.
Next, the Casa program delved into the story of Vov Lca, a drumstick business that started on Instagram and uses WhatsApp for sales. In the segment ” Isso a Globo Mostra “, by Caldeiro com Mion, the public watched a reaction from the presenter to the campaign film ” Quarteto da Arriaão “, formed by Charles, Isaas, Davi and Renan, who are successful on the internet parodying songs with working instruments.
Finally, the duo Tasha & Tracie were present at Altas Horas, where they shared behind the scenes of how Meta applications boosted their careers from the beginning.
All actions included the participation of the main characters of the “T na Sua Mo” campaign, launched in September, reinforcing the presence of the Facebook, Instagram and WhatsApp family of apps in people’s daily lives.
