The brand will be the official tablet of the event that will take place on the 2nd and 3rd of December, at the Autdromo de Interlagos, in So Paulo
Tic Tac announced a partnership with Primavera Sound So Paulo 2023 and will be the official tablet of the event that will take place on December 2nd and 3rd, at the Autdromo de Interlagos, in So Paulo.
The action is part of the brand’s communication plan during this period, and will have support on national television, digital media and foreign media. At the racetrack, the public will be able to rest between shows in a space created by the brand.
Furthermore, throughout the two days of the festival, the public will also be able to purchase the flavors of the tablet.
“Our partnership with Primavera Sound So Paulo 2023 is part of the “Refresca Suave” campaign, which aims to inspire people to see life with more positivity and lightness, which perfectly complements the memorable moments that music and the Festival offer”, celebrates Fabio Pessoa, Tic Tac Marketing Director
